What winter means for your senior pet

FEATURE ARTICLE: Animal welfare is a topic near and dear to my heart, evidenced by my work life, many of the pieces I write and social media feeds. This piece for Her Canberra was designed to speak to the animal owners of the region on how the cold winter can affect their senior pet’s health and comfort. Given the audience, I was able to have quite a bit of fun with the language while still maintaining authority and important information.

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NEW_copyJessica Conway
HPV Champion and childhood blindness researcher honoured

PRESS RELEASE: This press release was part of a communication strategy for an annual federal government awards evening, designed to highlight some of the best medical research projects currently receiving government funding. This press release was distributed in the lead up to the event, followed by coordinated communication from the several universities involved with the award recipients. I also led communication from the federal health minister’s office and social media campaigns.

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Bold new research to reduce dementia impact on first peoples

PRESS RELEASE: The National Health and Medical Research Council (NHMRC) had a number of priority areas which had been identified as areas requiring particular advancement in the health and medical research field due to the present and future need. Dementia research was one of these, along with improving the health of Australia’s Indigenous population. I wrote this media release to demonstrate the government’s progress in addressing these areas of need, in line with community expectation. It has been published on both the NHMRC website and the federal health minister’s.

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Understanding the immune system leads to award

FEATURE ARTICLE: This piece of copy was used on the National Health and Medical Research Council’s website to highlight some of the best medical research projects currently receiving government funding. I wrote this piece following an interview with Dr Pellicci and translated a very technical piece of research into plain English which can be easily understood by a wide audience.

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Medical research into flesh-eating ulcer

PRESS RELEASE: This press release was instigated at the request of the health minister following media attention surrounding an increase in ulcer cases in a regional part of Australia. As well as detailing the work the government was funding into researching the cause of this ulcer, along with preventative measures and treatment options, several other research projects were also to be noted. This release was part of a full scale communication strategy, including a press event, talking points and social media strategy. There was extensive consultation with stakeholders within the National Health and Medical Research Council as well as the federal government.

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A new year is dawning, and with it, a bold and regal colour will reign supreme.

FEATURE ARTICLE: Writing articles to give to outlets for publication is a handy trick to have up your sleeve. This is a feature piece I wrote for a client that was then distributed to their media contacts and clientele. It was also placed on their website and used as a way to build rapport with their clientele and increase credibility and currency.

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Social media in search for authenticity

NEWSLETTER: This is one of many newsletters I compiled for Canberra PR agency, contentgroup. This is an effective way to establish yourself as an industry leader and authority in your area. Regular newsletters with engaging content relevant to your audience are a fantastic way to build loyalty and trust in your brand. This newsletter contains content I wrote, staff I mentored and podcasts I produced.

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Newsletter: Government, influencers and communications

This is a newsletter I designed and compiled, showcasing some of my production skills. I also produced the podcast and written content.

I have always been fascinated by the role of "influencers", their impact on buying behaviour and how they are chosen and approached by business. Tribe is an online platform that connects influencers and business in an innovative and highly successful manner. I loved working on this newsletter, taking a deeper look at Tribe as well as the government's use of influencers. 

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