Why Australia needs a medical device identification database

This post was designed to be published on Painaustralia CEO Carol Bennett’s own LinkedIn page and then shared across the official Painaustralia social media channels (Facebook, LinkedIn and Twitter) to enhance the profile of Ms Bennett and the Painaustralia organisation.

The aim of the post is to highlight prominent issues within the pain management sector in Australia and make the most of existing content. This post was inspired by a recent submission Painaustralia made to the Federal Government.

I also designed the social media tiles and banners.

This post was hundreds of views, multiple likes and shares across all platforms.

See the live post here.

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Healthcare Atlas highlights growing opioid use

This was a press release I wrote in collaboration with The Third Australian Atlas of Healthcare Variation to highlight trends with opioid usage in Australia. Evidence-based information was a key priority with all Painaustralia publications and opioid use was an issue often discussed in the media with regards to pain management. Multiple media interviews and articles eventuated as a result of this release.

Read the media release on the Painaustralia website here.

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Air Force At The Edge Magazine

I was immensely proud to work on the Australian Air Force’s At The Edge Magazine for the 2019 international Avalon Air Show. This magazine was about demonstrating the ways the Air Force is embracing and encouraging the fifth-generation force - designed to make the most of human creativity and technological advancement to give the Air Force ‘the edge’. Incredible projects and inspiring stories given to both Australian and international leaders and defence industry professionals to showcase Australia’s vision and capability.

See the live version of the website here.

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RAAF: At The Edge | Plan Jericho

Read some of the incredibly exciting work I have been doing for The Royal Australian Air Force and The House of Kitch for Plan Jericho!

This link will take you to the website that I have written all the copy for. It was challenging at times working with so many different people to create a consistent style, remove as much jargon as possible and still keep the articles aimed at a well educated and industry-centric audience.

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Why our super is needed to fund chronic pain care

BLOG: The first blog ghostwritten for Painaustralia CEO, Carol Bennett.

This post was designed to be published on Ms Bennett’s own LinkedIn page and then shared across the official Painaustralia social media channels (Facebook, LinkedIn and Twitter) to enahnce the profile of Ms Bennett and the Painaustralia organisation.

The aim of the post is to highlight prominent issues within the pain management sector in Australia and make the most of existing content. This post was inspired by a recent submission Painaustralia made to the Federal Government.

I also designed the social media tiles and banners.

This post was hundreds of views, multiple likes and shares across all platforms.

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What winter means for your senior pet

FEATURE ARTICLE: Animal welfare is a topic near and dear to my heart, evidenced by my work life, many of the pieces I write and social media feeds. This piece for Her Canberra was designed to speak to the animal owners of the region on how the cold winter can affect their senior pet’s health and comfort. Given the audience, I was able to have quite a bit of fun with the language while still maintaining authority and important information.

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NEW_copyJessica Conway
HPV Champion and childhood blindness researcher honoured

PRESS RELEASE: This press release was part of a communication strategy for an annual federal government awards evening, designed to highlight some of the best medical research projects currently receiving government funding. This press release was distributed in the lead up to the event, followed by coordinated communication from the several universities involved with the award recipients. I also led communication from the federal health minister’s office and social media campaigns.

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Bold new research to reduce dementia impact on first peoples

PRESS RELEASE: The National Health and Medical Research Council (NHMRC) had a number of priority areas which had been identified as areas requiring particular advancement in the health and medical research field due to the present and future need. Dementia research was one of these, along with improving the health of Australia’s Indigenous population. I wrote this media release to demonstrate the government’s progress in addressing these areas of need, in line with community expectation. It has been published on both the NHMRC website and the federal health minister’s.

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Understanding the immune system leads to award

FEATURE ARTICLE: This piece of copy was used on the National Health and Medical Research Council’s website to highlight some of the best medical research projects currently receiving government funding. I wrote this piece following an interview with Dr Pellicci and translated a very technical piece of research into plain English which can be easily understood by a wide audience.

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Medical research into flesh-eating ulcer

PRESS RELEASE: This press release was instigated at the request of the health minister following media attention surrounding an increase in ulcer cases in a regional part of Australia. As well as detailing the work the government was funding into researching the cause of this ulcer, along with preventative measures and treatment options, several other research projects were also to be noted. This release was part of a full scale communication strategy, including a press event, talking points and social media strategy. There was extensive consultation with stakeholders within the National Health and Medical Research Council as well as the federal government.

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A new year is dawning, and with it, a bold and regal colour will reign supreme.

FEATURE ARTICLE: Writing articles to give to outlets for publication is a handy trick to have up your sleeve. This is a feature piece I wrote for a client that was then distributed to their media contacts and clientele. It was also placed on their website and used as a way to build rapport with their clientele and increase credibility and currency.

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