BLOG: During my time with Painaustralia, I’d ghostwrite weekly blogs on behalf of the CEO, Carol Bennett.
Ms Bennett and I would collaboratively come up with the topic and I’d also consult with the Painaustralia Policy Manager on content and tone before Ms Bennett did a final review.
This post was designed to be published on Ms Bennett’s own LinkedIn page and then shared across the official Painaustralia social media channels (Facebook, LinkedIn and Twitter) to enhance the profile of Ms Bennett and the Painaustralia organisation.
I also designed the social media tiles and banners, with a social media spend going into the widespread promotion of the blog across Facebook, Twitter and LinkedIn resulting in thousands of impressions and hundreds of engagements.
The aim of the post is to highlight prominent issues within the pain management sector in Australia and make the most of existing content. This post was inspired by a recent submission Painaustralia made to the Federal Government.
See Painaustralia’s web version here and links to additional blog pieces written by myself can be found at the end of the post.
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