Social media in search for authenticity
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This weekly creation and distribution process of the newsletter included:
sourcing all content to be included and using editorial discretion,
allocating articles to be written by staff, working with them over a three-week period to ensure their article was on track, editing the article prior to publication,
liaising with the executive team for possible job advertisements and other suitable announcements,
ensuring the podcast and transcript was properly edited and uploaded prior to the newsletter being sent out,
writing all of the content in the newsletter,
including appropriate graphics and imagery, sometimes working with an in-house graphic designer.