Social media in search for authenticity
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This weekly creation and distribution process of the newsletter included:
- sourcing all content to be included and using editorial discretion,
- allocating articles to be written by staff, working with them over a three-week period to ensure their article was on track, editing the article prior to publication,
- liaising with the executive team for possible job advertisements and other suitable announcements,
- ensuring the podcast and transcript was properly edited and uploaded prior to the newsletter being sent out,
- writing all of the content in the newsletter,
- including appropriate graphics and imagery, sometimes working with an in-house graphic designer.