Strategy and training

Communication strategy

Communication strategies are crucial to know what you’re looking to achieve and making sure you’re heading in the right direction to reaching those goals. These documents are often for internal purposes, so I cannot share them publicly on this site - but if you’re interested I can certainly show you some of the work I have done in this space.

Media training

When it comes to media training we know that interviews in front of a camera or microphone can strike fear into the hearts of many, but it shouldn’t.

Using my experience on both sides of the proverbial fence, let me walk you through what the media is all about and how to make sure you are accurately represented.

All courses are fully customisable and can be tailored to any industry and workplace.

Basic training

This is a great start for a group or team who are looking to learn more about the media industry and what news is. 

Topics include:

  • Why engage with the media

  • The media industry in Australia, an overview

  • What is a news story and how can you pick it?

  • I’ve been asked for an interview, what do I do?

  • How to interview well; basic tips and tricks

Intermediate training

For those who already have experience generating media attention and being interviewed this module includes an emphasis on crisis communication, controlling the interview and how to use maximise momentum following a story.

Topics include:

  • Regaining control of the message

  • Head-to-head and panel interviews

  • Controlling the interview

  • Statistics and data – how to get the figures across

  • Press conference interviewing and management

  • How to interview well; advanced tips and tricks

Advanced and one-on-one training

This is often useful if there is a particular issue that needs to be addressed publicly or a  spokesperson who may benefit from some personalised training.

Topics include:

  • Refining your message

  • Body language says it all

  • One interview, many pieces – preparing for todays multimedia world

  • Off the record, pros, cons and traps

  • Contentious comments and the hard questions

  • How to manipulate the next question

  • Developing style and presence

  • Practice interviews with audio and/or video recordings and personal feedback

  • Ongoing support and advice through a crisis

Let talk over your needs today and get you media confident!