FEATURE ARTICLE: I’ve been a fan of Holly Throsby for years and was stoked to hear her super-group, Seeker Lover Keeper, was releasing a second album and doing a national tour.
Read my article about Wild Seeds, preparing to hit the road with Sarah Blasko and Sally Seltmann again and what she’s been doing the last few years.
See the live BMA article here.
Read MoreI grew up around theatre productions and have always had a love of the stage. I also have lived experience with disability, chronic illness and all the changes people are forced to make as their body rebels against them.
My experience drew me to interview Hanna Cormick about her experience with illnesses that now see her primarily live in a sealed room, often reliant on a wheelchair. This, after touring the world as a dancer and performer, training in Paris no less, was a shock to the system.
Stories about how people grapple with the challenges of being anything but ‘normal’ are so important because there are so many people who need to hear them - either because they are living it or know someone affected by it.
Read MoreFEATURE ARTICLE: I was lucky enough to meet with two wonderfully creative talents ahead of the launch of world-renown play A Doll’s House 2.
Read my article about the production with actor PJ Williams and Director Caroline Stacey for BMA.
I also added a fun little quiz at the end of the article as an interactive way to increase article engagement, promote the play and see more bums on theatre seats.
Read MoreBLOG: During my time with Painaustralia, I’d ghostwrite weekly blogs on behalf of the CEO, Carol Bennett.
Ms Bennett and I would collaboratively come up with the topic and I’d also consult with the Painaustralia Policy Manager on content and tone before Ms Bennett did a final review.
This post was designed to be published on Ms Bennett’s own LinkedIn page and then shared across the official Painaustralia social media channels (Facebook, LinkedIn and Twitter) to enhance the profile of Ms Bennett and the Painaustralia organisation.
I also designed the social media tiles and banners, with a social media spend going into the widespread promotion of the blog across Facebook, Twitter and LinkedIn resulting in thousands of impressions and hundreds of engagements.
The aim of the post is to highlight prominent issues within the pain management sector in Australia and make the most of existing content. This post was inspired by a recent submission Painaustralia made to the Federal Government.
See Painaustralia’s web version here and links to additional blog pieces written by myself can be found at the end of the post.
Read MoreWEB CONTENT: Read some of the incredibly exciting work I’ve done for The Royal Australian Air Force and The House of Kitch as part of Plan Jericho.
This link will take you to the website that I have written all the copy for. It was delightfully challenging at times working with so many different people to create a consistent style, remove as much jargon as possible and still keep the articles aimed at a well educated and industry-centric audience.
Read MoreBOOK REVIEW: I am a book lover and I’ve been a fan of Lily Allen since her early days so this job was hardly a chore!
Published in Canberra’s iconic BMA this deep dive into the past, present and future of the Brit-pop diva was a joy to research and write.
Happy reading!
See the live site here.
Read MoreFEATURE ARTICLE: Animal welfare is a topic near and dear to my heart, evidenced by my work life, many of the pieces I write and social media feeds. This piece for Her Canberra was designed to speak to the animal owners of the region on how the cold winter can affect their senior pet’s health and comfort. Given the audience, I was able to have quite a bit of fun with the language while still maintaining authority and important information.
Read MoreBROCHURE BIOGRAPHIES: This piece showcases my research skill after interviewing each of the award recipients of this annual award. I wrote all of the content in this brochure, which was designed for the awards night. I also designed the brochure and had it professionally printed. This is an excellent example of both my copywriting and design work.
Read MoreFEATURE ARTICLE: This piece of copy was used on the National Health and Medical Research Council’s website to highlight some of the best medical research projects currently receiving government funding. I wrote this piece following an interview with Dr Pellicci and translated a very technical piece of research into plain English which can be easily understood by a wide audience.
Read MoreFEATURE ARTICLE: This was the first time I used a first-person narrative for publication but it was the best approach for this article. I used this writing style to write an emotive and engaging story, while using my inner journalist to provide factual information and advice.
Read MoreFEATURE ARTICLE: Writing articles to give to outlets for publication is a handy trick to have up your sleeve. This is a feature piece I wrote for a client that was then distributed to their media contacts and clientele. It was also placed on their website and used as a way to build rapport with their clientele and increase credibility and currency.
Read MoreFEATURE ARTICLE: This was a fun article I wrote to educate the Canberra public about home safety around the Christmas period. It’s another example of my writing that is an engaging and informative way to share a message with an audience. This time for Her Canberra, which caters to a 18 to 50 year old female demographic in a specific location.
Read MoreNEWSLETTER: This is one of many newsletters I compiled for Canberra PR agency, contentgroup. This is an effective way to establish yourself as an industry leader and authority in your area. Regular newsletters with engaging content relevant to your audience are a fantastic way to build loyalty and trust in your brand. This newsletter contains content I wrote, staff I mentored and podcasts I produced.
Read MoreFEATURE ARTICLE: This is an editorial I wrote for Canberra firm, HorizonOne Recruitment explaining their plan to offer a six-week holiday before starting work in a bid to fill a talent vacuum. It has been written in a business context to also explain the role of employer branding in creating a workplace of choice.
Read MorePROPERTY FEATURE: Working with Fairfax news, I wrote a weekly Home of the Week column. This job saw me take a crash course in architecture and has seen my love of property and design flourish. The weekly piece saw tight turnarounds, interviews with realtors and sellers and a way with words to encourage interest in the featured property.
Class, style and monochrome substance are fluent throughout this designer property in Canberra’s Woden Valley.
Read MoreREVIEW: I have been a writer for Canberra entertainment magazine for many years, regularly reviewing music and gigs and interviewing both domestic and international artists. This is an album review for an Australian musician All Day. The article is designed to engage music lovers and tell them about the artist and his latest musical offering. Putting music into words has been a delightful challenge, it makes me really think about my words every time. I love it.
Read MoreSTORY: This piece was a little different for me, but I loved writing it. A good friend of mine, Erin, has created a wonderful range of illustrations and asked me to write a short narrative for each one. The aim was to give them some life and personality that would appeal to a broad clientele base to gain sales. There are four animals in the series and each have their own tale.
Read MoreABOUT US: An "About Us" profile written for Gold Coast realtors, Critton Astras and Boris Burcul. This piece required interviewing the two owners of the firm, understanding their career history and where they wanted to take their business and what clientele they were seeing to gain.
Read MoreA Melbourne based duo, supporting the idea of decommissioning Canberra, a self-appointed Order of Australia member, a family worth millions, a privileged upbringing, and the last time they were here, they ended up yelling at their audience, “why do you even live here?! Canberra is too small!” It sounds like there isn’t a lot to like about CLIENT LIAISON. But, somehow there is.
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