Pain relief – new funding to provide better pain management

PRESS RELEASE: This press release was written following a federal government funding announcement off the back of the landmark Cost of pain in Australia report.

The compilation and release of this report was a key element of my work with Painaustralia. A through literature review and additional statistical analysis undertaken by Deloitte Access Economics creating its foundation. I proof-read multiple iterations of the report, finding grammatical, punctuation and spelling errors as well as factual errors and areas for review.

HPV Champion and childhood blindness researcher honoured

PRESS RELEASE: This press release was part of a communication strategy for an annual federal government awards evening, designed to highlight some of the best medical research projects currently receiving government funding. This press release was distributed in the lead up to the event, followed by coordinated communication from the several universities involved with the award recipients. I also led communication from the federal health minister’s office and social media campaigns.

Understanding the immune system leads to award

FEATURE ARTICLE: This piece of copy was used on the National Health and Medical Research Council’s website to highlight some of the best medical research projects currently receiving government funding. I wrote this piece following an interview with Dr Pellicci and translated a very technical piece of research into plain English which can be easily understood by a wide audience.

Medical research into flesh-eating ulcer

PRESS RELEASE: This press release was instigated at the request of the health minister following media attention surrounding an increase in ulcer cases in a regional part of Australia. As well as detailing the work the government was funding into researching the cause of this ulcer, along with preventative measures and treatment options, several other research projects were also to be noted. This release was part of a full scale communication strategy, including a press event, talking points and social media strategy. There was extensive consultation with stakeholders within the National Health and Medical Research Council as well as the federal government.

A new year is dawning, and with it, a bold and regal colour will reign supreme.

FEATURE ARTICLE: Writing articles to give to outlets for publication is a handy trick to have up your sleeve. This is a feature piece I wrote for a client that was then distributed to their media contacts and clientele. It was also placed on their website and used as a way to build rapport with their clientele and increase credibility and currency.

CopywritingJessica Conway24 December 2017article, property, feature, public relations

contentgroup celebrates Brand Canberra AMI ACT Content Marketing Excellence Award

In collaboration with the Canberra Business Chamber and the ACT Government, contentgroup was last night recognised at the 2017 Australian Marketing Institute ACT Awards for Marketing Excellence.

Jessica Conway27 October 2017press release, media release, media liaison, public relations

Groundbreaking Australian research into government comms goes global

PRESS RELEASE: While I was working with contentgroup, the agency was undertaking some very interesting research into improving communication between govermment and citizens. This was a press release highlighting that work and establishing contentgroup as an industry leader.

Desperate times call for holiday-measures

PRESS RELEASE: This media release was written to support editorial content and attract media attention to cast a wider talent net for this recruitment agency. Following the distribution of the release coverage was seen across multiple channels, as well as news.com.au and Fairfax Media.

Young athletes lead the way to a future without violence

PRESS RELEASE: This media release was distributed the day of the press conference, following a media alert issued with three days notice. This media strategy saw print, radio and television coverage of the client's program.

"About Us" profile for Astras and Burcul

ABOUT US: An "About Us" profile written for Gold Coast realtors, Critton Astras and Boris Burcul. This piece required interviewing the two owners of the firm, understanding their career history and where they wanted to take their business and what clientele they were seeing to gain.

CopywritingJessica Conway30 March 2017property, public relations, interview

Spend autumn outdoors, your eyes will thank you for it!

Before winter’s chill forces us beneath doonas and hugging the heaters, Canberrans are being advised to frolic amongst those giant piles of leaves and help maintain their eyesight.

CopywritingJessica Conway1 February 2017article, media release, editorial, public relations, print, health, client coverage

Live interview: Update on Lucky the Dog, the only survivor of brutal Hunter bashing

AUDIO: This live interview saw me giving an update on the health of a dog that was subject to a horrific act of cruelty, leaving her the only survivor of her litter and the attacker jailed.

Jessica Conway3 December 2015RSPCA NSW, interview, animals, live, radio, audio, media liaison, public relations, podcast, client coverage

RSPCA NSW find online tip-offs valuable for animal welfare investigations

PRINT: This interview sought to discuss and dispel rumours of dog fighting rings around Canberra.

Interview with Jessica Conway, Media Liaison

PRINT: This interview was to discuss the different career pathways that present themselves following a university degree. This piece covers my transition from journalist to media liaison with RSPCA NSW.