Posts by Jessica Conway
Holly Throsby of Seeker Lover Keeper – Wild Seeds Are Sown

FEATURE ARTICLE: I’ve been a fan of Holly Throsby for years and was stoked to hear her super-group, Seeker Lover Keeper, was releasing a second album and doing a national tour.

Read my article about Wild Seeds, preparing to hit the road with Sarah Blasko and Sally Seltmann again and what she’s been doing the last few years.

See the live BMA article here.

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Metamorphosis Ticking Trailer

Gregor Samsa is a young man with a bright future. He has served as a soldier, he works hard and is unfalteringly polite. He plans to support his sister’s violin education and keeps his mother and father in the comfort they have become accustomed to in their retirement. Until one day, Gregor oversleeps his morning alarm and discovers he has become a gigantic insect. Feelings of revulsion turn to resentment with horrifying results.

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Rare Disease Rebel

I grew up around theatre productions and have always had a love of the stage. I also have lived experience with disability, chronic illness and all the changes people are forced to make as their body rebels against them.

My experience drew me to interview Hanna Cormick about her experience with illnesses that now see her primarily live in a sealed room, often reliant on a wheelchair. This, after touring the world as a dancer and performer, training in Paris no less, was a shock to the system.

Stories about how people grapple with the challenges of being anything but ‘normal’ are so important because there are so many people who need to hear them - either because they are living it or know someone affected by it.

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Strategy and training

Communication strategies are crucial to know what you’re looking to achieve and making sure you’re heading in the right direction to reaching those goals. Let me work with you to create the perfect strategy in a collaborative, easy to understand way.

When it comes to media training we know that interviews in front of a camera or microphone can strike fear into the hearts of many, but it shouldn’t.

Using my experience on both sides of the proverbial fence, let me walk you through what the media is all about and how to make sure you are accurately represented.

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Social Media Management

A strong social media presence is no longer an option for Australian businesses, no matter the product or service.

Let me show you how to make the most of your profile to increase website traffic, consumer engagement and brand awareness – or better yet, hand me the reins to see your business flourish with regular reporting and 360 degree feedback.

Get in contact now and let’s get your social media up and running from as little as $50 a week!

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A Slammed Door Reopens at A Doll’s House 2 – Whose Side Are You On?

FEATURE ARTICLE: I was lucky enough to meet with two wonderfully creative talents ahead of the launch of world-renown play A Doll’s House 2.

Read my article about the production with actor PJ Williams and Director Caroline Stacey for BMA.

I also added a fun little quiz at the end of the article as an interactive way to increase article engagement, promote the play and see more bums on theatre seats.

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Why our super is needed to fund chronic pain care

BLOG: The first blog ghostwritten for Painaustralia CEO, Carol Bennett.

This post was designed to be published on Ms Bennett’s own LinkedIn page and then shared across the official Painaustralia social media channels (Facebook, LinkedIn and Twitter) to enahnce the profile of Ms Bennett and the Painaustralia organisation.

The aim of the post is to highlight prominent issues within the pain management sector in Australia and make the most of existing content. This post was inspired by a recent submission Painaustralia made to the Federal Government.

I also designed the social media tiles and banners.

This post was hundreds of views, multiple likes and shares across all platforms.

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Why Australia needs a medical device identification database

BLOG: This post was designed to be published on Painaustralia CEO Carol Bennett’s own LinkedIn page and then shared across the official Painaustralia social media channels (Facebook, LinkedIn and Twitter) to enhance the profile of Ms Bennett and the Painaustralia organisation.

The aim of the post is to highlight prominent issues within the pain management sector in Australia and make the most of existing content. This post was inspired by a recent submission Painaustralia made to the Federal Government.

I also designed the social media tiles and banners.

This post was hundreds of views, multiple likes and shares across all platforms.

See the live post here.

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Painaustralia eNews

Each month I’d produce an eNews letter for Painaustralia members, stakeholders and general subscribers.

I’d ghostwrite the CEO Message and liaise with our members to enhance content and provide additional value to those paying membership fees.

During my time with Painaustralia I made a range of improvements to the eNews, including the afore mentioned member content, summarising the content into eNews ‘teasers’ that’d then lead to website traffic for the full article, enhanced images with bespoke graphic design content and social media campaigns before and after the publication of the eNews to encourage subscription.

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Pain relief – new funding to provide better pain management

PRESS RELEASE: This press release was written following a federal government funding announcement off the back of the landmark Cost of pain in Australia report.

The compilation and release of this report was a key element of my work with Painaustralia. A through literature review and additional statistical analysis undertaken by Deloitte Access Economics creating its foundation. I proof-read multiple iterations of the report, finding grammatical, punctuation and spelling errors as well as factual errors and areas for review.

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Healthcare Atlas highlights growing opioid use

PRESS RELEASE: This was a press release I wrote in collaboration with The Third Australian Atlas of Healthcare Variation to highlight trends with opioid usage in Australia. Evidence-based information was a key priority with all Painaustralia publications and opioid use was an issue often discussed in the media with regards to pain management. Multiple media interviews and articles eventuated as a result of this release.

Read the media release on the Painaustralia website here.

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Project Jericho and operating At The Edge

MAGAZINE: I was immensely proud to work on the Australian Air Force’s At The Edge Magazine for the 2019 international Avalon Air Show. This magazine was about demonstrating the ways the Air Force is embracing and encouraging the fifth-generation force - designed to make the most of human creativity and technological advancement to give the Air Force ‘the edge’. Incredible projects and inspiring stories given to both Australian and international leaders and defence industry professionals to showcase Australia’s vision and capability.

See the live version of the website here.

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Medicinal cannabis a silver bullet?

BLOG: During my time with Painaustralia, I’d ghostwrite weekly blogs on behalf of the CEO, Carol Bennett.

Ms Bennett and I would collaboratively come up with the topic and I’d also consult with the Painaustralia Policy Manager on content and tone before Ms Bennett did a final review.

This post was designed to be published on Ms Bennett’s own LinkedIn page and then shared across the official Painaustralia social media channels (Facebook, LinkedIn and Twitter) to enhance the profile of Ms Bennett and the Painaustralia organisation.

I also designed the social media tiles and banners, with a social media spend going into the widespread promotion of the blog across Facebook, Twitter and LinkedIn resulting in thousands of impressions and hundreds of engagements.

The aim of the post is to highlight prominent issues within the pain management sector in Australia and make the most of existing content. This post was inspired by a recent submission Painaustralia made to the Federal Government.

See Painaustralia’s web version here and links to additional blog pieces written by myself can be found at the end of the post.

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At The Edge | Plan Jericho

WEB CONTENT: Read some of the incredibly exciting work I’ve done for The Royal Australian Air Force and The House of Kitch as part of Plan Jericho.

This link will take you to the website that I have written all the copy for. It was delightfully challenging at times working with so many different people to create a consistent style, remove as much jargon as possible and still keep the articles aimed at a well educated and industry-centric audience.

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What winter means for your senior pet

FEATURE ARTICLE: Animal welfare is a topic near and dear to my heart, evidenced by my work life, many of the pieces I write and social media feeds. This piece for Her Canberra was designed to speak to the animal owners of the region on how the cold winter can affect their senior pet’s health and comfort. Given the audience, I was able to have quite a bit of fun with the language while still maintaining authority and important information.

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