Health and Medical

I grew up around theatre productions and have always had a love of the stage. I also have lived experience with disability, chronic illness and all the changes people are forced to make as their body rebels against them.

My experience drew me to interview Hanna Cormick about her experience with illnesses that now see her primarily live in a sealed room, often reliant on a wheelchair. This, after touring the world as a dancer and performer, training in Paris no less, was a shock to the system.

Stories about how people grapple with the challenges of being anything but ‘normal’ are so important because there are so many people who need to hear them - either because they are living it or know someone affected by it.

Each month I’d produce an eNews letter for Painaustralia members, stakeholders and general subscribers.

I’d ghostwrite the CEO Message and liaise with our members to enhance content and provide additional value to those paying membership fees.

During my time with Painaustralia I made a range of improvements to the eNews, including the afore mentioned member content, summarising the content into eNews ‘teasers’ that’d then lead to website traffic for the full article, enhanced images with bespoke graphic design content and social media campaigns before and after the publication of the eNews to encourage subscription.

PRESS RELEASE: This press release was written following a federal government funding announcement off the back of the landmark Cost of pain in Australia report.

The compilation and release of this report was a key element of my work with Painaustralia. A through literature review and additional statistical analysis undertaken by Deloitte Access Economics creating its foundation. I proof-read multiple iterations of the report, finding grammatical, punctuation and spelling errors as well as factual errors and areas for review.

PRESS RELEASE: This was a press release I wrote in collaboration with The Third Australian Atlas of Healthcare Variation to highlight trends with opioid usage in Australia. Evidence-based information was a key priority with all Painaustralia publications and opioid use was an issue often discussed in the media with regards to pain management. Multiple media interviews and articles eventuated as a result of this release.

Read the media release on the Painaustralia website here.

BLOG: During my time with Painaustralia, I’d ghostwrite weekly blogs on behalf of the CEO, Carol Bennett.

Ms Bennett and I would collaboratively come up with the topic and I’d also consult with the Painaustralia Policy Manager on content and tone before Ms Bennett did a final review.

This post was designed to be published on Ms Bennett’s own LinkedIn page and then shared across the official Painaustralia social media channels (Facebook, LinkedIn and Twitter) to enhance the profile of Ms Bennett and the Painaustralia organisation.

I also designed the social media tiles and banners, with a social media spend going into the widespread promotion of the blog across Facebook, Twitter and LinkedIn resulting in thousands of impressions and hundreds of engagements.

The aim of the post is to highlight prominent issues within the pain management sector in Australia and make the most of existing content. This post was inspired by a recent submission Painaustralia made to the Federal Government.

See Painaustralia’s web version here and links to additional blog pieces written by myself can be found at the end of the post.

FEATURE ARTICLE: Animal welfare is a topic near and dear to my heart, evidenced by my work life, many of the pieces I write and social media feeds. This piece for Her Canberra was designed to speak to the animal owners of the region on how the cold winter can affect their senior pet’s health and comfort. Given the audience, I was able to have quite a bit of fun with the language while still maintaining authority and important information.

VIDEO: Video content was a key part of the National Health and Medical Research Council’s (NHMRC) website overhaul, which aimed to simplify the content and design of the site as well as make it one of the most engaging in federal government.

This interview with Professor Andrew Lloyd is one of around half a dozen videos I worked on for NHMRC.

BROCHURE BIOGRAPHIES: This piece showcases my research skill after interviewing each of the award recipients of this annual award. I wrote all of the content in this brochure, which was designed for the awards night. I also designed the brochure and had it professionally printed. This is an excellent example of both my copywriting and design work.

PRESS RELEASE: This press release was part of a communication strategy for an annual federal government awards evening, designed to highlight some of the best medical research projects currently receiving government funding. This press release was distributed in the lead up to the event, followed by coordinated communication from the several universities involved with the award recipients. I also led communication from the federal health minister’s office and social media campaigns.

VIDEO: Video content was a key part of the National Health and Medical Research Council’s (NHMRC) website overhaul, which aimed to simplify the content and design of the site as well as make it one of the most engaging in federal government.

This interview with Professor Emily Banks is one of around half a dozen videos I worked on for NHMRC.