in the media

The purpose of a media strategy is to garner media attention. This is usually no easy feat with multiple factors influencing the kind of run a story will get.

Think other news of the day (a federal government leadership spill, a mass shooting, big international affairs to name a few), the newsroom size, publication audience, other news trends and more.

Here are some examples of my pieces that have cut through the rest and seen the light of the media-day.