MANAGEMENT AND TRAINING

There is more to communication than exceptional copywriting.

A well-constructed and goal-specific communications strategy is key to peak effectiveness. This can apply to social media management, campaign launches and news media.

When looking to secure news media as part of any initiative, proper media training can be pivotal in ensuring your key messages are prominently and accurately picked up by reporters. It also gives many spokespeople the confidence going into interviews and proactively seek media opportunities throughout their careers.

Below are some examples of media releases, media training sessions and social media packages and client coverage that has resulted from my experienced media management.

News media management | Client Coverage
Social media management | Strategy and training

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Strategy and training
Strategy and training

Communication strategies are crucial to know what you’re looking to achieve and making sure you’re heading in the right direction to reaching those goals. Let me work with you to create the perfect strategy in a collaborative, easy to understand way.

When it comes to media training we know that interviews in front of a camera or microphone can strike fear into the hearts of many, but it shouldn’t.

Using my experience on both sides of the proverbial fence, let me walk you through what the media is all about and how to make sure you are accurately represented.

Social Media Management
Social Media Management

A strong social media presence is no longer an option for Australian businesses, no matter the product or service.

Let me show you how to make the most of your profile to increase website traffic, consumer engagement and brand awareness – or better yet, hand me the reins to see your business flourish with regular reporting and 360 degree feedback.

Get in contact now and let’s get your social media up and running from as little as $50 a week!

Pain relief – new funding to provide better pain management
Pain relief – new funding to provide better pain management

PRESS RELEASE: This press release was written following a federal government funding announcement off the back of the landmark Cost of pain in Australia report.

The compilation and release of this report was a key element of my work with Painaustralia. A through literature review and additional statistical analysis undertaken by Deloitte Access Economics creating its foundation. I proof-read multiple iterations of the report, finding grammatical, punctuation and spelling errors as well as factual errors and areas for review.

Healthcare Atlas highlights growing opioid use
Healthcare Atlas highlights growing opioid use

PRESS RELEASE: This was a press release I wrote in collaboration with The Third Australian Atlas of Healthcare Variation to highlight trends with opioid usage in Australia. Evidence-based information was a key priority with all Painaustralia publications and opioid use was an issue often discussed in the media with regards to pain management. Multiple media interviews and articles eventuated as a result of this release.

Read the media release on the Painaustralia website here.

Groundbreaking Australian research into government comms goes global
Groundbreaking Australian research into government comms goes global

PRESS RELEASE: While I was working with contentgroup, the agency was undertaking some very interesting research into improving communication between govermment and citizens. This was a press release highlighting that work and establishing contentgroup as an industry leader.

Desperate times call for holiday-measures
Desperate times call for holiday-measures

PRESS RELEASE: This media release was written to support editorial content and attract media attention to cast a wider talent net for this recruitment agency. Following the distribution of the release coverage was seen across multiple channels, as well as news.com.au and Fairfax Media.

Young athletes lead the way to a future without violence
Young athletes lead the way to a future without violence

PRESS RELEASE: This media release was distributed the day of the press conference, following a media alert issued with three days notice. This media strategy saw print, radio and television coverage of the client's program.

Get your head around employee mental health
Get your head around employee mental health

PRESS RELEASE: I was contracted to write three media releases for The Good Food Dude and devise a media strategy to promote his business. This is one of those releases, which I used a topical subject matter to create interest in the business.

Employers are increasingly having to manage staff with mental illnesses across Australia, with more than half of organisations reporting an increase in cases, according to a recent survey[1].  There is a growing case for organisations taking a bigger role in their employees’ health – both mental and physical.