It’s an exciting time when you have something you want to shout from the rooftops! Let’s amplify your voice with an effective media strategy and content communication approach. Media releases, social media, op-eds, feature articles, photo shoots, press conferences, merchandise, advertising – let’s team up and deliver a suite of ways to promote your message.
News media management | Client Coverage
Social media management | Strategy and training
PRESS RELEASE: This press release was written following a federal government funding announcement off the back of the landmark Cost of pain in Australia report.
The compilation and release of this report was a key element of my work with Painaustralia. A through literature review and additional statistical analysis undertaken by Deloitte Access Economics creating its foundation. I proof-read multiple iterations of the report, finding grammatical, punctuation and spelling errors as well as factual errors and areas for review.
PRESS RELEASE: This was a press release I wrote in collaboration with The Third Australian Atlas of Healthcare Variation to highlight trends with opioid usage in Australia. Evidence-based information was a key priority with all Painaustralia publications and opioid use was an issue often discussed in the media with regards to pain management. Multiple media interviews and articles eventuated as a result of this release.
Read the media release on the Painaustralia website here.
PRESS RELEASE: This press release was part of a communication strategy for an annual federal government awards evening, designed to highlight some of the best medical research projects currently receiving government funding. This press release was distributed in the lead up to the event, followed by coordinated communication from the several universities involved with the award recipients. I also led communication from the federal health minister’s office and social media campaigns.
PRESS RELEASE: The National Health and Medical Research Council (NHMRC) had a number of priority areas which had been identified as areas requiring particular advancement in the health and medical research field due to the present and future need. Dementia research was one of these, along with improving the health of Australia’s Indigenous population. I wrote this media release to demonstrate the government’s progress in addressing these areas of need, in line with community expectation. It has been published on both the NHMRC website and the federal health minister’s.
PRESS RELEASE: This press release was instigated at the request of the health minister following media attention surrounding an increase in ulcer cases in a regional part of Australia. As well as detailing the work the government was funding into researching the cause of this ulcer, along with preventative measures and treatment options, several other research projects were also to be noted. This release was part of a full scale communication strategy, including a press event, talking points and social media strategy. There was extensive consultation with stakeholders within the National Health and Medical Research Council as well as the federal government.
PRESS RELEASE: While I was working with contentgroup, the agency was undertaking some very interesting research into improving communication between govermment and citizens. This was a press release highlighting that work and establishing contentgroup as an industry leader.
PRESS RELEASE: This media release was distributed the day of the press conference, following a media alert issued with three days notice. This media strategy saw print, radio and television coverage of the client's program.
PRESS RELEASE: I was contracted to write three media releases for The Good Food Dude and devise a media strategy to promote his business. This is one of those releases, which I used a topical subject matter to create interest in the business.
Employers are increasingly having to manage staff with mental illnesses across Australia, with more than half of organisations reporting an increase in cases, according to a recent survey[1]. There is a growing case for organisations taking a bigger role in their employees’ health – both mental and physical.
