Social Media Management

 

A strong social media presence is no longer an option for Australian businesses, no matter the product or service. However, sharing content online is a delicate balancing act and just as much art as it is science. Content can be curated, shared, promotional and pieces of thought-leadership. Ideally it should be a careful balance of all four elements.

Let me show you how to make the most of your profile to increase website traffic, consumer engagement and brand awareness – or better yet, hand me the reins to see your business flourish with regular reporting and 360 degree feedback.

News media management | Client Coverage
Social media management | Strategy and training

The Insider

This package is a perfect way to dip your toe into the social media ocean

and realise its potential for brand awareness and lead generation.

The inclusions:

1. Initial 60-minute briefing to understand objectives, target market, brand

tone of voice, identify key messages, understand image style, and define

the metrics we’d seek to improve.

2. Scheduled posts every other day - including curated content, carefully

selected with your goals in mind and one branded social tile, made

especially for you.

3. Social media analytics and report at the end of each month.

4. 30 monthly catch-up minutes to discuss upcoming events, promotions

or business happenings and the progress of your social media mission.

 

The VIP

For those ready to embrace the power of social media and want to take their business to the next level.

The inclusions:

1. Initial 60-minute briefing to understand objectives, target market, brand tone of voice, identify key messages, understand image style, and define the metrics we’d seek to improve.

2. Scheduled posts five days a week - including curated content, carefully selected with your goals in mind and three branded social tiles, made especially for you.

3. Social media outreach to connect with like-minded groups and pages to actively and organically expand your network. This includes sharing your content and engaging with other posts on these external social media sites.

4. Social media monitoring of your platforms. This includes engaging with comments and likes, moderating inappropriate comments and boosting engagement.

5. Professional photo editing of one image each week. This can then be used in a branded post or for your website.

6. One promoted post or ad each week. This includes the option of basic video/animated content.
Note: the advertising spend is not included in the quote and an additional expense as per a previously agreed upon budget.

7. Social media analytics and report at the end of each month.

8. 60 monthly catch-up minutes to discuss upcoming events, promotions or business happenings and the progress of your social media mission.

The Elite

For those ready to become an industry leader backed by a thorough and comprehensive communications strategy to get them there.

The inclusions:

1. Initial 60-minute briefing to understand objectives, target market, brand tone of voice, identify key messages, understand image style, and define the metrics we’d seek to improve.

2. Scheduled posts daily - including curated content, carefully selected with your goals in mind and five branded social tiles, made especially for you.

3. Social media outreach to connect with like-minded groups and pages to actively and organically expand your network. This includes sharing your content and engaging with other posts on these external social media sites.

4. Social media monitoring of your platforms. This includes engaging with comments and likes, moderating inappropriate comments and boosting engagement.

5. Professional photo editing of three images each week. This can then be used in a branded post or for your website.

6. Three promoted posts or ads each week. This includes the option of basic video/animated content.
Note: the advertising spend is not included in the quote and an additional expense as per a previously agreed upon budget.

7. One blog per week on a topic of your choosing, a list of suggestions can also be provided. The article will be around 500 words and one revision is accounted for.

8. Social media analytics and report at the end of each month.

9. 120 monthly catch-up minutes to discuss upcoming events, promotions or business happenings and the progress of your social media mission.