STRATEGY AND media training

Communication Strategy

Having a clear set of goals and a well-planned route to achieving them is crucial to ensuring business success.

A well formulated strategy helps ensure your team is pulling in the same direction, with realistic and regular KPI reports marking your progress another key element to communication strategies.

I have formulated multiple strategies for a range of businesses and industries. However, these are internal documents and unavailable for general publication. I’d love to show you some of this work, so drop me a line and we can work out a stellar plan just for you.

Media Training

Communicating with the media can often strike fear into the hearts of many, but it shouldn’t. Using my experience on both sides of the proverbial fence, let me walk you through what the media is all about and how to make sure you are accurately represented.

All courses are fully customisable and can be tailored to any industry and workplace.

News media management | Client Coverage
Social media management | Strategy and training

Basic training

This is a great start for a group or team who are looking to learn more about the media industry and what news is. 

Topics include:

  • Why engage with the media

  • The media industry in Australia, an overview

  • What is a news story and how can you pick it?

  • I’ve been asked for an interview, what do I do?

  • How to interview well; basic tips and tricks

Intermediate training

For those who already have experience generating media attention and being interviewed this module includes an emphasis on crisis communication, controlling the interview and how to use maximise momentum following a story.

Topics include:

  • Regaining control of the message

  • Head-to-head and panel interviews

  • Controlling the interview

  • Statistics and data – how to get the figures across

  • Press conference interviewing and management

  • How to interview well; advanced tips and tricks

Advanced and one-on-one training

This is often useful if there is a particular issue that needs to be addressed publicly or a  spokesperson who may benefit from some personalised training.

Topics include:

  • Refining your message

  • Body language says it all

  • One interview, many pieces – preparing for todays multimedia world

  • Off the record, pros, cons and traps

  • Contentious comments and the hard questions

  • How to manipulate the next question

  • Developing style and presence

  • Practice interviews with audio and/or video recordings and personal feedback

  • Ongoing support and advice through a crisis