STRATEGY AND media training
Having a clear set of goals and a well-planned route to achieving them is crucial to ensuring business success.
A well formulated strategy helps ensure your team is pulling in the same direction, with realistic and regular KPI reports marking your progress another key element to communication strategies.
I have formulated multiple strategies for a range of businesses and industries. However, these are internal documents and unavailable for general publication. I’d love to show you some of this work, so drop me a line and we can work out a stellar plan just for you.
Communicating with the media can often strike fear into the hearts of many, but it shouldn’t. Using my experience on both sides of the proverbial fence, let me walk you through what the media is all about and how to make sure you are accurately represented.
All courses are fully customisable and can be tailored to any industry and workplace.
This is a great start for a group or team who are looking to learn more about the media industry and what news is.
Why engage with the media
The media industry in Australia, an overview
What is a news story and how can you pick it?
I’ve been asked for an interview, what do I do?
How to interview well; basic tips and tricks
For those who already have experience generating media attention and being interviewed this module includes an emphasis on crisis communication, controlling the interview and how to use maximise momentum following a story.
Regaining control of the message
Head-to-head and panel interviews
Controlling the interview
Statistics and data – how to get the figures across
Press conference interviewing and management
How to interview well; advanced tips and tricks
Advanced and one-on-one training
This is often useful if there is a particular issue that needs to be addressed publicly or a spokesperson who may benefit from some personalised training.
Refining your message
Body language says it all
One interview, many pieces – preparing for todays multimedia world
Off the record, pros, cons and traps
Contentious comments and the hard questions
How to manipulate the next question
Developing style and presence
Practice interviews with audio and/or video recordings and personal feedback
Ongoing support and advice through a crisis