Design
AND EDM

Powerful imaging and design is another key aspect of effective communication.

See some of the eNews/EDM’s I have written and produced below which have been distributed to thousands of eager readers and listeners.

Keen to follow those leads and stay top of mind? Let’s get your own mailing list off the ground today.

Podcast and video | EDM and design

Featured
Painaustralia eNews
Painaustralia eNews

Each month I’d produce an eNews letter for Painaustralia members, stakeholders and general subscribers.

I’d ghostwrite the CEO Message and liaise with our members to enhance content and provide additional value to those paying membership fees.

During my time with Painaustralia I made a range of improvements to the eNews, including the afore mentioned member content, summarising the content into eNews ‘teasers’ that’d then lead to website traffic for the full article, enhanced images with bespoke graphic design content and social media campaigns before and after the publication of the eNews to encourage subscription.

Social media in search for authenticity
Social media in search for authenticity

NEWSLETTER: This is one of many newsletters I compiled for Canberra PR agency, contentgroup. This is an effective way to establish yourself as an industry leader and authority in your area. Regular newsletters with engaging content relevant to your audience are a fantastic way to build loyalty and trust in your brand. This newsletter contains content I wrote, staff I mentored and podcasts I produced.

Government, influencers and communications
Government, influencers and communications

EDM: This is a newsletter I designed and compiled, showcasing some of my production skills. I also produced the podcast and written content.

I have always been fascinated by the role of "influencers", their impact on buying behaviour and how they are chosen and approached by business. Tribe is an online platform that connects influencers and business in an innovative and highly successful manner. I loved working on this newsletter, taking a deeper look at Tribe as well as the government's use of influencers. 

Two ears, one mouth: How an Asian perspective will improve your communication
Two ears, one mouth: How an Asian perspective will improve your communication

Click to view this edition of the weekly newsletter I created and distributed. As editor in chief, I was responsible for sourcing all of the content and working with multiple staff members to ensure a high standard of content and meet a strict deadline.  

Do we lead the story or does the story lead us?
Do we lead the story or does the story lead us?

EDM: Click to view this edition of the weekly newsletter I created and distributed. As editor in chief, I was responsible for sourcing all of the content and working with multiple staff members to ensure a high standard of content and meet a strict deadline.  

Politicians on social media, a disaster waiting to happen?
Politicians on social media, a disaster waiting to happen?

EDM: Please visit this link to view this newsletter that I created and distributed. 

This weekly process included:

  • sourcing all content to be included and using editorial discretion,

  • allocating articles to be written by staff, working with them over a three-week period to ensure their article was on track, editing the article prior to publication,

  • liaising with the executive team for possible job advertisements and other suitable announcements,

  • ensuring the podcast and transcript was properly edited and uploaded prior to the newsletter being sent out,

  • writing all of the content in the newsletter,

  • including appropriate graphics and imagery, sometimes working with an in-house graphic designer.

Amnesty International talks crisis communications
Amnesty International talks crisis communications

EDM: Click to view this edition of the weekly newsletter I created and distributed. As editor in chief, I was responsible for sourcing all of the content and working with multiple staff members to ensure a high standard of content and meet a strict deadline.  

How to improve your change management program
How to improve your change management program

EDM: Click to view this edition of the weekly newsletter I created and distributed. As editor in chief, I was responsible for sourcing all of the content and working with multiple staff members to ensure a high standard of content and meet a strict deadline.  

SOCIAL MEDIA TILES